Energy Park
Tackling the complex subject of EV charging, I worked with EV charging provider Energy Park to simplify and refine the company's messaging, with the goal of building brand credibility and driving audience engagement. Key areas of focus were website copy development and content creation, including blogs, a white paper and LinkedIn thought leadership posts.
North East Ambulance Service
As part of their website redesign with digital healthcare agency Frank Design, the North East Ambulance Service (NEAS) wanted a full copy refresh. Working closely with Frank Design and the NEAS marketing team, I developed a new, clearer consistent tone of voice and created fresh copy for each section of the website.
Rootd Adventure
When Rootd Adventure, a school residential trip provider, rebranded with a new look and were in need of a fresh tone of voice, I came on board to support the team. I began by creating copy for their new website, moving quickly on to developing new content for their brochures, case studies and email marketing campaigns. I now provide ongoing copywriting support to help them in their day-to-day marketing activities.
No Bounce Sport
With a patented design, the No Bounce Sport Bra is an innovation in sports bra technology – and its creator and No Bounce Sport founder wanted to shout louder about it! Creating new website copy to communicate the empowering benefits of the sports bra was the initial brief, which then moved on to the creation of new direct marketing materials and ongoing social media content.
Yellow Door Training & Development
When I met the co-founder of sales and performance training company, Yellow Door, he knew what he should be doing to market himself, but he just didn’t have the time. So we quickly developed and implemented a digital marketing strategy, consisting of regular LinkedIn thought leadership posts and videos, alongside email marketing campaigns, to grow his online profile and generate leads.