My Marketing Experience

As a freelance copywriter, I’ve worked with start-ups, established businesses and creative agencies to build brand identities, refine communications and create compelling copy that drives engagement and converts.

My clients have spanned a wide cross-section of sectors, including healthcare, education, fitness, EV charging, sales, recruitment and construction.

As a PR professional, I worked agency-side on campaigns for a wide variety of leading consumer health and food brands, including Berocca, Kellogg’s, Cafédirect and Calpol. I also worked on public sector campaigns, such as the 5 A Day campaign and No Smoking Day.

Copywriting and content creation was central to these roles, drafting anything from press releases and media packs to consumer guides and leaflets. 

As Head of Brand & Communications for a start-up electric vehicle (EV) charging company, I built a brand from the ground up and created thought leadership posts, blog content and white papers to position the company as a leading expert in the EV sector. 

Working in-house for a home mover marketing business, I coordinated all marketing activity, including email marketing, website development and management, direct marketing and social media.